ROI Analysis

Back-End Setup

Utilizing the Tool

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How ROI is Calculated

Performance Ratio = performance window (days) / buy in window (days)
Incremental Units = Actual Units x (Lift/(1+Lift)) x Performance ratio
ROI less COGS = (Incremental Units x Product Margin x Price) / Total cost of promotion
ROI Gross Sales = (Incremental Units x Price) / Total cost of promotion

Adding Product Margin

Changing Promotional Lifts